About
Once upon a time, I was an electrical engineer — or so my diploma says. Then I got an MBA in strategy, which means I mostly tell people what to do now. In between and ever since, I've done one thing in different costumes: taken ambiguous questions and turned them into working answers.
I have an insatiable curiosity about how things work and a compulsive need to make them work better. The trail is consistent: paper crafts as a kid, analog circuits as a teen, code that sort of worked as a young adult — and now ventures and systems that run in production.
The work always follows the same loop. A company brings a question that doesn't fit any department: should we enter this market? can this business work? can this process scale? I research it, shape a strategy, build the first working version, prove it in the real world, and hand it to the specialists who can take it further. I create the building blocks of ventures and nurture them until they're strong enough to be passed on.
I've run that loop in every container that would hold it: an IoT R&D team at 19, a VC-backed coworking space I proposed and ran at 21, a boutique strategy unit inside a leading engineering firm, and — since early 2024 — the innovation team of a major crypto & fintech group, working directly with its founders across every business line. Along the way: long-form research and design engagements for international clients, a finalist entry at Google's Looker Hackathon 2023, and a public stream of experiments, including the failed ones.
Somewhere in there I noticed my signature: I productize analysis. When an analysis is worth repeating — an investment memo, a credit score, a reconciliation — I don't repeat it. I turn it into software, hand it over, and it keeps answering after I've left the room.
What I believe
- Strategy should prove itself by shipping. The deliverable is a running thing — or honest evidence for why it shouldn't be built.
- Genuine beats impressive. No inflated results, no big words, no ventures reverse-engineered from hype. The best compliment I ever received for my work was a hug from a manager whose team stopped typing invoices by hand.
- Failures belong in the portfolio. Mine are documented, with autopsy reports, at successfullyfailed.com.
Off the clock
I paint every day — not well, but honestly, and other painters keep telling me to continue, which I take as a legally binding contract. David Hockney is the patron saint here: plain about himself, prolific in output, famous mostly for looking harder than everyone else. That's the whole ambition, applied to ventures instead of swimming pools.